UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 9 Issue 2
February-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2202294


Registration ID:
320161

Page Number

c606-c613

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Title

Consumer Satisfaction and Impact of Buying Behaviour Factors in organized Retail Stores with Reference to FMCG Products

Abstract

In present day economic scenario FMCG have a vital role to play. The selection of target will throw light mainly on market segmentation and the assembling of marketing mix (the four P's of marketing) to understand consumer buying behaviour. The unorganized retail market is the most dominant and popular mode of retailing and purchase destination for the majority of India’s 1.3 billion population. It forms the base or the foundation stone of the retail industry in India and is a deeply rooted and strongly held market mechanism which has stayed for over a century now and continues to rule the country’s retail industry. The unorganized retail sector primarily comprises of the small scale retail stores, with little or no standardization, selling goods and services (ideally in fragmented quantities) to the local customers within a small geographical area or locality. There is hardly any use of technology or adherence to processes. Consumer satisfaction level varies and depend on number of factors. It can be concluded on the basis of above given facts that how importantly marketing is required for FMCG. The study has examined the impact of buying factors on customer satisfaction.

Key Words

Consumer Satisfaction and Impact of Buying Behaviour Factors in organized Retail Stores with Reference to FMCG Products

Cite This Article

"Consumer Satisfaction and Impact of Buying Behaviour Factors in organized Retail Stores with Reference to FMCG Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 2, page no.c606-c613, February-2022, Available :http://www.jetir.org/papers/JETIR2202294.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Consumer Satisfaction and Impact of Buying Behaviour Factors in organized Retail Stores with Reference to FMCG Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 2, page no. ppc606-c613, February-2022, Available at : http://www.jetir.org/papers/JETIR2202294.pdf

Publication Details

Published Paper ID: JETIR2202294
Registration ID: 320161
Published In: Volume 9 | Issue 2 | Year February-2022
DOI (Digital Object Identifier):
Page No: c606-c613
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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