• Dr. Saswati Pattanaik

A study was conducted in Nuapada district of Odisha, India to identify the factors attributing to the attitude of rural women towards mushroom farming. An attitude scale comprising of nine statements on mushroom farming was developed and applied to 80 number of rural women farmers of Nuapada district of Odisha. The results revealed that a majority of the respondents were middle aged (65%) had educated up to high school level (48.75%) and had high level information seeking behaviour (57.05%). Almost an equal number of respondents belonged to both middle and lower income groups, had both agriculture and other occupation and lived in both nuclear and joint families. The distribution diagram concerning their attitude showed that, majority belonged to the “favourable” category (65%) followed by “highly favourable” (18.75%). In addition, it was found that, a niggardly proportion (5%) of them belonged to “unfavourable” category owing to the social constraints. When the relationship between the six independent variables and attitude of the respondents was studied, “family-type” (t=2.5832) and annual income (t=4.3779) had a positive and significant relationship with attitude. Based on the findings implications were drawn for the stakeholders involved in promotion of mushroom farming.

Mushroom farming, Attitude, Rural Women, Enterprise

"FACTORS AFFECTING ATTITUDE OF RURAL WOMEN TOWARDS MUSHROOM FARMING: A CASE STUDY IN NUAPADA DISTRICT OF ODISHA, INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.b43-b51, March-2022, Available :http://www.jetir.org/papers/JETIR2203105.pdf

"FACTORS AFFECTING ATTITUDE OF RURAL WOMEN TOWARDS MUSHROOM FARMING: A CASE STUDY IN NUAPADA DISTRICT OF ODISHA, INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppb43-b51, March-2022, Available at : http://www.jetir.org/papers/JETIR2203105.pdf