• Aashka Thakkar
• Shah Parth A
• Dwivedi Akshat J

Describe how people feel about term life insurance in this survey. We used primary data for this investigation (Questionnaire). Life insurance offers a wide range of advantages. Life insurance has been recommended as a tool for people and families to manage income risk in the uncertain future in the face of increased urbanization, population movement, and formalization of economic linkages between individuals, families, and communities. Furthermore, despite the fact that long-term returns on life insurance investments are relatively low, life insurance products encourage long-term savings and reinvestment of substantial sums in private and public sector projects, because, unlike stock markets, life insurance products provide a means of disciplined contractual saving. Perception of people in Gujarat (Vadodara)

covid-19, term life insurance, perception, Gujarat (Vadodara)

"“STUDY OF CONSUMERS’ BUYING BEHAVIOUR TOWARDS TERM INSURANCE POLICIES DUE TO COVID19” ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.b254-b258, March-2022, Available :http://www.jetir.org/papers/JETIR2203135.pdf

"“STUDY OF CONSUMERS’ BUYING BEHAVIOUR TOWARDS TERM INSURANCE POLICIES DUE TO COVID19” ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppb254-b258, March-2022, Available at : http://www.jetir.org/papers/JETIR2203135.pdf