• NANDHINI. C
• VAISHNAVI CSD

As John Wanamaker once quoted “When a customer enters my store, forget me. He is king” Companies employ various means of marketing to get the King’s attention. Social Media marketing is one such technique to attract customers to their products and services. Social media involves various tools. The present study deals with advertisements in YouTube channels and its impact on the consumer. Youtube channels are increasing by the hour YouTubers are trying to increase their subscribers as they will be able to get more advertisements in between their uploads and thereby generate more income. Some of their uploads are sponsored programmes and they state this fact. This study is an attempt to analyse the impact of these advertisements on consumers who are either subscribers or viewers of YouTube Channels. This study aims to understand the changes in their consumption patterns and lifestyles.

Social Media Marketing, Advertisement, Consumers and YouTube.

"IMPACT OF SOCIAL MEDIA MARKETING ON THE CONSUMER -A STUDY WITH SPECIAL REFERENCE TO ADVERTISING IN YOUTUBE CHANNELS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.b425-b433, March-2022, Available :http://www.jetir.org/papers/JETIR2203157.pdf

"IMPACT OF SOCIAL MEDIA MARKETING ON THE CONSUMER -A STUDY WITH SPECIAL REFERENCE TO ADVERTISING IN YOUTUBE CHANNELS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppb425-b433, March-2022, Available at : http://www.jetir.org/papers/JETIR2203157.pdf