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March-2022
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
Volume 11 | Issue 4 | April 2024
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
Volume 11 | Issue 4 | April 2024
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2203162
Registration ID:
321104
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Title
Market Segmentation, Targeting and Positioning a Quantitative Study of Directorate Tourism Kashmir(DTK)
Authors
Abstract
Market segmentation can be defined as the process through which tourists with similar needs, wants and characteristics are grouped together or the total market is divided into smaller parts that share common characteristics. It is also defined as the process to group existing and potential customers/travellers with similar preferences into groups referred to as market segments; and to design market mixes which satisfy the special needs, desires and behaviour of target market.
Key Words
Market Segmentation, Targeting and Positioning a Quantitative Study of Directorate Tourism Kashmir(DTK)
Cite This Article
"Market Segmentation, Targeting and Positioning a Quantitative Study of Directorate Tourism Kashmir(DTK)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.b464-b486, March-2022, Available :http://www.jetir.org/papers/JETIR2203162.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Market Segmentation, Targeting and Positioning a Quantitative Study of Directorate Tourism Kashmir(DTK)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppb464-b486, March-2022, Available at : http://www.jetir.org/papers/JETIR2203162.pdf
Publication Details
Published Paper ID: JETIR2203162
Registration ID: 321104
Published In: Volume 9 | Issue 3 | Year March-2022
Page No: b464-b486
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2203162
Published Paper PDF: https://www.jetir.org/papers/JETIR2203162
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