• ISHIKA JALAN
• Ms. RIDDHI JAIN

The banking sector is investing heavily in digital initiatives to maintain a competitive edge and to offer maximum services to their customers. By adopting digitalization, the banking sector provides sophisticated services to their customers anywhere and at any time. In the scenario of Covid-19, most banks in affected countries have reduced the branches working hours and they recommend their customers use digital banking services. The prospect of digital banking depends on customers therefore, understanding customer's requirements and meeting their demand and expectation is becoming a challenge. By taking this as background this research examines the customer's perception of using digital banking and preference on digital banking channels during the Covid-19 lockdown period. Information was gathered through secondary and primary sources. Data was collected from respondents using a convenient sampling method. The study reveals that there is a significant relationship between digital banking services and overall customer satisfaction during Covid-19 lockdown period and Customers were highly satisfied with Mobile banking services and moderately satisfied with ATM services during the Covid-19 lockdown period. The Covid-19 pandemic could pose one of the biggest challenges for the financial services industry in nearly a century. The Covid – 19 impacts on banking will be a severe fall in demand, lower incomes, and production shutdowns and will adversely affect the business of banks. As firms scramble to cope with Covid-19's impact on financial services, staff shortages, inadequate digital maturity, and pressure on existing infrastructure exacerbate the current situation. Considering the novel coronavirus outbreak Covid-19, banks certainly have their hands full. Globally, the virus has caused job losses, slowed sales, and declining profits for businesses and individuals. Many customers of banks are likely to seek financial assistance. A pandemic's enormous economic costs are one obvious way in which it can impact financial systems. A plan to protect employees and customers from the spread of the Coronavirus is necessary to manage the direct economic impact of the Coronavirus. Many banks are already starting to encourage the remote working of some employees. In this paper, we are aimed to demonstrate the impact of pandemic covid-19 on the banking and financial sector. According to India's central bank, the coronavirus outbreak will require years of cleaning up its financial system. Banks are at the core of the economy and provide funding to companies and individuals. Their stability is essential to the system's function.

Index Terms: banking sector, coronavirus, digital maturity, financial system.

"IMPACT ON COVID-19 ON CONSUMER PERCEPTION AND TECHNOLOGY DEVELOPMENT ON INDIAN BANKING SYSTEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.d800-d822, March-2022, Available :http://www.jetir.org/papers/JETIR2203400.pdf

"IMPACT ON COVID-19 ON CONSUMER PERCEPTION AND TECHNOLOGY DEVELOPMENT ON INDIAN BANKING SYSTEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppd800-d822, March-2022, Available at : http://www.jetir.org/papers/JETIR2203400.pdf