• Paritosh Shah
• Pragati Bailwal

Social distancing has become a new normal after the outbreak of COVID 19, which made online services more relevant than ever. Yet many health care service providers are still struggling and in a dilemma whether telemedicine as a service is acceptable among the patients or not. Present research aims to study the impact of all factors affecting the acceptance of telemedicine services in India using the TAM. Objective of the present work is to investigate the factors affecting the adoption of telemedicine among consumers in India using TAM, and Study the importance of extended TAM model by using standard TAM factors like perceived usefulness, perceived ease of use, user satisfaction with three more factors to is which are Trust, Context, and Personal Initiatives and Characteristics. In this research survey method is used. The primary data collected from the users through a questionnaire covering all aspects of each factor responsible or covered under the TAM model.Study concluded that all the variable have positive influence but “Perceived usefulness” has the highest impact on “Behavioural intention to use” of the user for Telemedicine services.

TAM, Telemedicine, Perceived Ease of Use (PEU), Perceived Usefulness (PUS), Behavioural Intention to use (BIU), Trust (T), Context (C) and Personal Initiatives and Characteristics (PIC) .

"Investigating the factors affecting the acceptance of Telemedicine services among consumers in India in the post COVID era using the TAM Technology acceptance model.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.e457-e466, March-2022, Available :http://www.jetir.org/papers/JETIR2203459.pdf

"Investigating the factors affecting the acceptance of Telemedicine services among consumers in India in the post COVID era using the TAM Technology acceptance model.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppe457-e466, March-2022, Available at : http://www.jetir.org/papers/JETIR2203459.pdf