• Mr. Mayur Yogeshchandra Parikh Dina

Mass Media is not only a source of entertainment, but also a source of information, and education. It provides information about the outside world and exposes us to other ways of life and culture. Television News plays a vital role in dissemination of information on business activities in and around the world. Today, there are many television news channels engaged in analysis of shares, economy & stock market. These channels are widely known as business news channels. But none of this information provided by the television channels is accessible to PWD’s (Person with Disability) due to their sensory impairments. There are about 2.86% of Indian population who are persons with disabilities (Government of India, 2011). Hence, they can’t enjoy nor get the information provided by television as received by non-PWDs. This research study aims to demonstrate the significance of accessible and non-accessible content in Business News Channel capsule at Opening Bell in share market. In this connection, a short survey study was under taken to know the understanding ability of PWDs and non-PWDs when opening bell news capsule of Business Television News channel is screened with and without accessible formats. The results of this short survey study using a research tool developed for the purpose indicates that comprehension level of BTN increases by applying accessible format when opening bell news capsule of Business Television News channel is screened in accessible format

Television news, Opening Bell, Accessibility

"Comparative Survey Study on Business News Channel of Opening Bell News Capsule in Accessible and Non-Accessible Format", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.e518-e531, March-2022, Available :http://www.jetir.org/papers/JETIR2203467.pdf

"Comparative Survey Study on Business News Channel of Opening Bell News Capsule in Accessible and Non-Accessible Format", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppe518-e531, March-2022, Available at : http://www.jetir.org/papers/JETIR2203467.pdf