• Dr. Rajesh Kundu
• Priya

As the popularity of social media sites grow, we believe that technology plays an increasingly important role in today’s student achievement. The goal of this research is to see how the increased use of social media effects college and universities students' academic performance, also get the familiar with the most widely used social media platform. A student perception questionnaire on how social media affects college students was administrated to a sample ( N=118) based on random sampling. A google form was employed as a data collection tool. This study revealed that 55.9 per cent of respondents were undergraduate, while 21.2 % were postgraduate, research scholar made up 6.8 per cent and 16.1 per cent we’re respondents enrolled in other diplomatic courses. Almost all respondents said that social media has a favourable impact on their academic achievements

Social Media, Academic Performance, Popular, Achievement.

"IMPACT OF SOCIAL MEDIA ON COLLEGE STUDENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.e589-e594, March-2022, Available :http://www.jetir.org/papers/JETIR2203475.pdf

"IMPACT OF SOCIAL MEDIA ON COLLEGE STUDENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppe589-e594, March-2022, Available at : http://www.jetir.org/papers/JETIR2203475.pdf