• Dr.A.FLORA NOYAL

The marketing activity of promoting goods and services using digital is known as digital marketing. And nowadays, practically everyone has access to the internet. The number of people who have access to the internet has expanded tremendously as a result of cheap data and affordable cellphones. In this study focused on the digital marketing impact of online buying power of the customers in Coimbatore city. This study focused on primary data analysis and 125 respondent were met in this study. The objective of this study is to analyze the impact of digital marketing on buying behavior of the consumers in Coimbatore city. Tools used in this study are descriptive statistics and chi square test to find out the impact of the digital marketing.

Digital Marketing, Buying power, Customer

"DIGITAL MARKETING AND ITS IMPACT – A STUDY ON COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.f307-f312, March-2022, Available :http://www.jetir.org/papers/JETIR2203539.pdf

"DIGITAL MARKETING AND ITS IMPACT – A STUDY ON COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppf307-f312, March-2022, Available at : http://www.jetir.org/papers/JETIR2203539.pdf