• Vincent Paul S
• Revathi Ravi

Even until the 21st century, transfer of funds and payment in the bank used to take a longer duration, people used physical cash for their daily transactions, using of cards, mobile banking, and online banking was a biggest challenge to the consumers it is from past decade things have changed in the Indian market, the credit goes to the online shopping portals like e-bay, Amazon, Flipkart, Mintra, Jabong etc. in India the online shopping came to limelight during the year 2014, which is the big billion day by Flipkart, since then the behavior of the consumers have changed. This study talks about how the consumer behavior has changed their attitude from physical cash payment to digital payment from market to an online market

Digital payments, customer Behaviour, emerging trends in digital payments

"A Study on Consumer Behavior towards Digitization Atmanirbhar Bharat", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.f704-f712, March-2022, Available :http://www.jetir.org/papers/JETIR2203585.pdf

"A Study on Consumer Behavior towards Digitization Atmanirbhar Bharat", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppf704-f712, March-2022, Available at : http://www.jetir.org/papers/JETIR2203585.pdf