• Vasanti Todakar
• Srusthi Khanolkar

Nowadays social media is used in understanding and changing the consumers behaviour pattern as it is a medium to reach maximum number of diverse category of people. The term “social media” is used to refer to online communication channels, while the term “traditional mass media” refer to conventional communication media like TV, radio, newspapers, etc. The consumer decision making process consists of 5 stages: Need/problem recognition, information search, alternative evaluation, purchase decision and post-purchase behaviour. According to studies, all of these stages are impacted by social media usage, not only in developed countries, but also in the developing ones.

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR PATTERN

"IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR PATTERN ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.g231-g248, March-2022, Available :http://www.jetir.org/papers/JETIR2203634.pdf

"IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR PATTERN ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppg231-g248, March-2022, Available at : http://www.jetir.org/papers/JETIR2203634.pdf