• Ms. Manjiri Bhosle
• Ms. Isha More
• Ms. Neha Bhardwaj

The purpose of undertaking this study is to assess the degree of influence of social media on buying habits of residents of Mumbai pre and post pandemic and to discover the origination of numerous marketing methods consequently.“We get to live in a time where we get to use social media as a tool.” Today, it is safe to say that the former statement is now an evident fact and no longer hearsay. Social Media is changing the waypeople view each other, connect and communicate.A drastic change in buying practises of Indian consumers has been recognized. Statistics speak as, a significant rise in the number of online user subscriptions and profiles over the years has been observed. The user graph was expected to peak in future years but broke records instantly ever since the onset of the ill-fated covid-19.This research paper also speaks about various online marketing techniques such as affiliate marketing, influencer marketing, content marketing, SEO, Viral Marketing.We have carried out our research with optimism and prior knowledge accumulation and readings on social psychology and internet technology.For this research the researchers have also made use of various research tools like SEM Rush, survey, interview & observation. In this paper there are examples of references & data collected from teachers, industry professionals, peers, colleagues. Microsoft Excel has been used for data segregation &analysis.From digital to phygital, social media has come a long way over a span of just two decades. Initially, from giving users the only so-called dopamine rush and an excuse to kill time to transforming into an everyday must-have and know-how buddy for almost everything is what intrigues us and further gives us a reason to carry out a thorough research on this evermore engrossing topic.Our findings indicate that month long lockdowns, wider audiences and FOMO (FEAR OF MISSING OUT) the gen-Z slang however applicable to all generations, affordable data pack rates and much more were some of the integral key factors at play.Virtual is the new norm and widely accepted among the majority of the consumer base. This is why it is vital for almost every small or big-time business out in the market to take to VR.To conclude we would like to state that many of these factors have played a massive role and resulted in social media growing leaps and bounds.

Social media, social media advertising, social media marketing, social media research, affiliate marketing, content marketing, social media in branding, content makers, influence marketing.

"The Use of Social Media and its impact on shopping Behaviour on Indian Customer during Covid 19 Pandemic.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.g272-g278, March-2020, Available :http://www.jetir.org/papers/JETIR2203639.pdf

"The Use of Social Media and its impact on shopping Behaviour on Indian Customer during Covid 19 Pandemic.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppg272-g278, March-2020, Available at : http://www.jetir.org/papers/JETIR2203639.pdf