UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 9 Issue 3
March-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2203700


Registration ID:
547200

Page Number

g772-g775

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Title

A STUDY ON ENHANCING BRAND AWARENESS THROUGH INFLUENCER MARKETING

Abstract

Influencer marketing has evolved from traditional celebrity endorsements to a strategy leveraging digital influencers on platforms like Instagram, Snapchat, Twitter, and YouTube. This method enhances brand visibility and drives sales by capitalizing on influencers' trust with their followers. The global influencer marketing platform market, valued at USD 10.39 billion in 2021, is expected to grow significantly, reaching USD 69.92 billion by 2029. This research examines the effectiveness of social media influencer marketing among Patiala's youth, focusing on customer attitudes, popular product types, and future trends.

Key Words

Influencer Marketing, Social Media Influencers, Brand Visibility, Digital Advertising, Consumer Behavior

Cite This Article

"A STUDY ON ENHANCING BRAND AWARENESS THROUGH INFLUENCER MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.g772-g775, March-2022, Available :http://www.jetir.org/papers/JETIR2203700.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON ENHANCING BRAND AWARENESS THROUGH INFLUENCER MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppg772-g775, March-2022, Available at : http://www.jetir.org/papers/JETIR2203700.pdf

Publication Details

Published Paper ID: JETIR2203700
Registration ID: 547200
Published In: Volume 9 | Issue 3 | Year March-2022
DOI (Digital Object Identifier):
Page No: g772-g775
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2203700
Published Paper PDF: https://www.jetir.org/papers/JETIR2203700

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