• P.JEEVITHA
• Dr.R.Amsaveni

In this context, the study attempts to examine the buying behavior of smart phone and to know the problems encountered among college students while using the smart phone. This survey was administered among 100 college going students. Two criteria were taken into consideration while choosing the participants for the survey. The participants are college going students and are mobile phone users. Each of the survey responses was entered in SPSS and analyzed using chi-square test. From analysis it is clear that there is a significant association between monthly income and amount spent for purchasing the smart phone. There is no significant association between educational qualification and brand possessed. Lenovo tops the list in the problems of hanging, battery issues, poor connectivity, display and overheating and Oppo tops with slow processing problem.

Smart phone, College students, Buying Behavior.

"A STUDY ON BUYING BEHAVIOR OF SMART PHONE AND PROBLEMS ENCOUNTERED AMONG COLLEGE STUDENTS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.a596-a603, April-2022, Available :http://www.jetir.org/papers/JETIR2204074.pdf

"A STUDY ON BUYING BEHAVIOR OF SMART PHONE AND PROBLEMS ENCOUNTERED AMONG COLLEGE STUDENTS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. ppa596-a603, April-2022, Available at : http://www.jetir.org/papers/JETIR2204074.pdf