• DR.G.KANNAN
• V MAHESWARI

Abstract Fast moving consumer goods are large household goods. The fast moving consumer goods sector is on third largest in the economical large market value for Rs.65,000 crore. This industries for earn profit and quick turnover. The fast moving consumer goods product is frequently purchase and the consumer to take all goods and services. The fast moving consumer goods are two types of market for rural and urban market. They are compared to rural and urban consumer’s selected fast moving consumer goods. This study focused about comparison of rural and urban consumers. The conclusion will be given.

"A COMPARATIVE STUDY ON RURAL AND URBAN CONSUMER TOWARDS SELECTED FAST MOVING CONSUMER GOODS IN SALEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.a657-a662, April-2022, Available :http://www.jetir.org/papers/JETIR2204084.pdf

"A COMPARATIVE STUDY ON RURAL AND URBAN CONSUMER TOWARDS SELECTED FAST MOVING CONSUMER GOODS IN SALEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. ppa657-a662, April-2022, Available at : http://www.jetir.org/papers/JETIR2204084.pdf