• Ms. Fathima Rustha
• Dr A Jasmine

The need of energy efficiency to address energy shortages and environmental issues has been highlighted. Due to technologically sophisticated electrical and electronic gadgets the energy demand has also been increased. Energy efficiency has been at the forefront of the energy policy agenda. The adoption of more energy-efficient appliances in the household sector is being driven by new technological inventions and growing environmental concerns related to current energy policies. Furthermore, the mandated star labelling programme and incentive design methods are increasing knowledge and motivation for their use. They are resulting in lower energy consumption and greenhouse gas emissions. In general, programmes aimed at improving the energy efficiency of household appliances are pursued by sustainable energy policies. One of the most significant ways to reduce electricity use is to purchase and operate energy efficient household appliances. Working women customers in the residential sector in India considered to be an active consumers of Energy efficient appliances. They require additional attention, as they are perceived to be less empowered in terms of information and decision-making authority. As a result, using the Theory of Planned Behaviour and its primary qualities, it is necessary to investigate working women's attitudes about star-labeled energy-efficient home appliances for their homes.

Energy Efficiency, Star Labelling, Working Women, Environment, Planned Behaviour, Sustainability

"Cognizance of Working Women towards Energy-Efficient Appliances in Ramanathapuram An Extended Model of The Theory of Planned Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.b21-b27, April-2022, Available :http://www.jetir.org/papers/JETIR2204103.pdf

"Cognizance of Working Women towards Energy-Efficient Appliances in Ramanathapuram An Extended Model of The Theory of Planned Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. ppb21-b27, April-2022, Available at : http://www.jetir.org/papers/JETIR2204103.pdf