• Sameer Meesala

The purpose of this research is to understand the role, importance, and advantages of landing pages in digital marketing. Landing page is a standalone web page, created specifically for a marketing or advertising campaign. This study will portray the impact of a landing page on a consumer’s journey from clicking the ad and converting. The reason for conducting this study is to put out the critical points of the landing page and the influence it has on a business. This research is particularly important for those who would like their ads conversion rate to increase through the power of landing page.

The Role of a Landing Page in Digital Marketing

"The Role of a Landing Page in Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.b257-b262, April-2022, Available :http://www.jetir.org/papers/JETIR2204132.pdf

"The Role of a Landing Page in Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. ppb257-b262, April-2022, Available at : http://www.jetir.org/papers/JETIR2204132.pdf