• Dr. Kaustav Chatterjee

Tourism is one of the biggest and fastest-growing economic sectors in the global economy and has significant environmental, cultural, social, and economic effects, both positive and negative. Rural tourism is one of the pre-requisites of achieving sustainable development which can be taken as a remedy to manage tourism effects. Rural communities are facing ever more challenges in terms of regional development. They have difficulties to benefit from emerging economic, social and environmental dynamics and may fail to take advantage of their local resources and capabilities. Rural tourism acts as an important driver in the promotion of rural regional development as it offers opportunities for income generation and job creation. This paper focuses on the sustainable development through Rural tourism in Chunar situated in the state of Uttar Pradesh. The present paper aims at identifying key success factors and challenges for the development of attractive tourism products and offers within rural areas. Based on a selection of Mirzapur district- Chunar as a case studies of rural tourism initiatives and the conditions for the implementation of rural tourism development which is a way to attain sustainable Tourism approach.

Sustainable Tourism, Rural Tourism, Rural Communities, Regional Development, Rural Development

"RURAL TOURISM PRACTICE LEADS TO SUSTAINABLE TOURISM: A CASE STUDY OF CHUNAR IN MIRZAPUR DISTRICT.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.d73-d86, April-2022, Available :http://www.jetir.org/papers/JETIR2204308.pdf

"RURAL TOURISM PRACTICE LEADS TO SUSTAINABLE TOURISM: A CASE STUDY OF CHUNAR IN MIRZAPUR DISTRICT.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. ppd73-d86, April-2022, Available at : http://www.jetir.org/papers/JETIR2204308.pdf