• Bikky Singh Panwar
• Hitendra Singh Chauhan
• Shashi Kant

Many brands are opening new locations as the hospitality industry grows, and each hotel is working hard to attract and retain consumers. For this, a variety of promotion tactics are employed, with digital marketing and social media being one of the most extensively used due of its impact, reach, and cost effectiveness. The purpose of this article is to demonstrate how to use social media and other channels to market the hospitality offering. Nearly 50 hotels (of various star categories) and restaurants in city were examined for the study. Responses were gathered using a stratified random sampling method.

Digital marketing, social media, Hotel industry, Restaurant Industry.

"A STUDY ON HOTEL AND RESTAURANT INDUSTRY FOR USE OF DIGITAL MARKETING AS A PROMOTIONAL TOOL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.d195-d201, April-2022, Available :http://www.jetir.org/papers/JETIR2204325.pdf

"A STUDY ON HOTEL AND RESTAURANT INDUSTRY FOR USE OF DIGITAL MARKETING AS A PROMOTIONAL TOOL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. ppd195-d201, April-2022, Available at : http://www.jetir.org/papers/JETIR2204325.pdf