UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 9 Issue 4
April-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2204616


Registration ID:
401090

Page Number

g99-g108

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Title

“A Study on Customer’s Perception and Experience on Effectiveness of Digital Banking Services during COVID-19 Lockdown Period in Nagpur City”

Authors

Abstract

Rapid changes took place in the year 2020 as COVID-19 pandemic spread everywhere in the world and nothing is spared from COVID-19. The globally hit pandemic COVID-19 has changed the way of living in the entire economy. The outbreak of COVID-19 pandemic has adversely challenged the banking sector in India. Previously the banking customers used to visit the bank branches to avail banking services. Banks have experienced a more shift towards the digital or internet banking during the pandemic period. In the scenario of COVID 19 Lockdown, many banks recommended bank customers to use Digital Banking Services (DBS). Digital banking has become a boon for the society in this COVID-19 pandemic by operating completely electronically as instead of exchange of cash currency i.e. rupees and coins, people selected cashless transaction or online/e-transactions. The purpose of this research is to examine the customer’s perception and experience on effectiveness of Digital Banking Services (DBS) during COVID-19 pandemic lockdown period in Nagpur City. The current study will focus on importance of factors which influence customers to use DBS and level of satisfaction of customers for DBS, problems faced by the customers in use of DBS, perception of customers about the effectiveness of DBS and the comparison between usage of digital banking services before, during and after COVID-19 Lockdown.

Key Words

Digital Banking Services (DBS), COVID-19 Lockdown, Customer Satisfaction, Customers Perception, Effectiveness.

Cite This Article

"“A Study on Customer’s Perception and Experience on Effectiveness of Digital Banking Services during COVID-19 Lockdown Period in Nagpur City”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.g99-g108, April-2022, Available :http://www.jetir.org/papers/JETIR2204616.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“A Study on Customer’s Perception and Experience on Effectiveness of Digital Banking Services during COVID-19 Lockdown Period in Nagpur City”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. ppg99-g108, April-2022, Available at : http://www.jetir.org/papers/JETIR2204616.pdf

Publication Details

Published Paper ID: JETIR2204616
Registration ID: 401090
Published In: Volume 9 | Issue 4 | Year April-2022
DOI (Digital Object Identifier):
Page No: g99-g108
Country: Nagpur, Maharashtra, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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