• Deepa V
• Dr. S. A. Senthil Kumar
• Dr. D.H. Malini

In India, Health Insurance policies and its services are gradually developing and acknowledging as a desirable requirement for each individuals to compensate their health expenditures especially for unorganized sector population, who are under below poverty line. The research aims to study the factors that are determining the purchasing behavior and satisfaction level of health insurance of insured respondents among unorganized sector population. The self-structured questionnaire and interviews were used to collect the primary data among 355 insured respondents of unorganized sector workers. The study was carried out by using quantitative method and factor analysis with the help of SPSS. This study involves various factors such product attribute, customer service attribute and agent attribute were significantly associated with purchasing behavior and level of satisfaction of health insurance by testing the validity and reliability that met the standard requirements. The health insurance benefit package should be expanded to include all of the conditions that affect the unorganized sector's population.

Health Insurance, Health Services, Level of Satisfaction, Purchasing Behavior, Unorganized Sector.

"PURCHASING BEHAVIOUR OF HEALTH INSURANCE AMONG UNORGANIZED SECTOR POPULATION.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.g574-g582, April-2022, Available :http://www.jetir.org/papers/JETIR2204683.pdf

"PURCHASING BEHAVIOUR OF HEALTH INSURANCE AMONG UNORGANIZED SECTOR POPULATION.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. ppg574-g582, April-2022, Available at : http://www.jetir.org/papers/JETIR2204683.pdf