• Harsh Bansal
• Hariom Pal
• Fahad Tarique
• Dr.Monika Makhija

Today, the Internet has become a valuable part of economic activity. It makes the buyer's life successful and smooth. Today, people are showing their interest on the internet. As a marketing tool and ultimately as a medium, it is expected to be of great help in realizing the hidden powers and benefits of e-commerce. It also provides a cost-effective concept compared to traditional and current marketing methods. In addition, Internet presence helps potential consumers or buyers identify the strategies marketers are using to attract consumers using web-based information technology. Therefore, this is often an attempt to investigate customer perceptions of online purchases, as online shopping can be a source for building stable relationships between customers and retailers. It then attracts most consumers to your website and analyzes whether online shopping can successfully change the quality of reasonable purchases, or whether customers still believe it. Therefore, this survey aims to identify changes in buyer attitudes and perceptions of purchasing styles. The results of this survey show that customers are shopping online to purchase products through sites such as Amazon.com and Tata1MG

Customer Perception, Online Purchases, Consumer Behaviour, Price, Income

"Customer Perception towards Online Purchases", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.h295-h299, April-2022, Available :http://www.jetir.org/papers/JETIR2204735.pdf

"Customer Perception towards Online Purchases", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. pph295-h299, April-2022, Available at : http://www.jetir.org/papers/JETIR2204735.pdf