• RAJENDRA DHANGER
• DR. SHYAM SHUKLA

With the evolution of technologies the target market has gone wider and the world has become the market. The last two decades has seen the tremendous changes in the marketing. Now with smart phones in every body’s hand, E-marketing has become the most Powerful Marketing weapon. After the COVID Pandemic the lockdown like situation worldwide has increased the use of E-Marketing tools to reach the customers and run the business online even during lockdowns. Further the customer’s requirement to door step deliveries of products has increased opportunities for Business through E-Marketing. The use of Artificial Intelligence has added its advantages. AI has the power of analyzing the data in a fastest pace. This aids to design Marketing contents to suite the requirements of specific customer, based on his previous search, buying pattern, interest etc. This will help to reach the right customer with right Products or Services The new era has definitely brought some challenges for Marketing but there are lots of opportunities also.

E-marketing, Online Marketing, Artificial Intelligence, Trends, Mobile, Consumer, Social Marketing, etc.

"EMERGING MARKETS - TRENDS, CHALLENGES AND OPPORTUNITIES FOR E-MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.h476-h481, April-2022, Available :http://www.jetir.org/papers/JETIR2204762.pdf

"EMERGING MARKETS - TRENDS, CHALLENGES AND OPPORTUNITIES FOR E-MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. pph476-h481, April-2022, Available at : http://www.jetir.org/papers/JETIR2204762.pdf