• Athkur Suman

An investment is an asset or item that is purchased with the hope that it will generate income or will appreciate in the future. In an economic sense, an investment is the purchase of goods that are not consumed today but are used in the future to create wealth. In finance, an investment is a monetary asset purchased with the idea that the asset will provide income in the future or will be sold at a higher price for a profit. The primary market starts from broad environmental factors to the industry, which influences the share price and finally analysing the companies’ potentiality by considering possible risk associated with securities for investing public. Since share prices of the company is empirically found to depend up to 50% on the performance of the industry and the economy, studying those related field provide insights for selecting different products. Income and risk factors play a significant role while selecting particular product, as it can create an opportunity for one product and may not for the other, the analysing impact of income and risk on investment pattern of investors is important. As research reports shows that frequency of investment pattern, factors, income level play more significant role in deciding pattern of investment. So analysing the factors that affect investment pattern of investors and other investment criteria provide the valuable insights

A STUDY ON EVALUATION OF INVESTMENT IN VARIOUS SECURITIES BY RETAIL INVESTORS

"A STUDY ON EVALUATION OF INVESTMENT IN VARIOUS SECURITIES BY RETAIL INVESTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 4, page no.i307-i332, April-2022, Available :http://www.jetir.org/papers/JETIR2204837.pdf

"A STUDY ON EVALUATION OF INVESTMENT IN VARIOUS SECURITIES BY RETAIL INVESTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 4, page no. ppi307-i332, April-2022, Available at : http://www.jetir.org/papers/JETIR2204837.pdf