• Himanshu Chandila
• Khushwant Nagar
• Ms.Jyoti Jyotshna

After the Internet came into existence, it had huge impact on the way organizations were doing their business. The number of Internet users also grew exponentially over the last two decades. Presently online advertising is a part of the advertising mix of almost all large business organizations. It is known that a person’s buying behaviour is affected by the psychological factors such as attitude, perception, motivation, learning and beliefs etc. There is a need to find out the effect of Internet advertising on these psychological factors of the Internet users. The objective of this paper is to measure the attitude of the Internet users towards Internet advertising. The study also tries to explore the factors that affect the attitude of the Internet users towards online advertising. The data for this paper were collected through the conduct of a primary study and through the analysis of available secondary sources. Random sampling method was used for the purpose of selection of samples. The sample size is 100 for the purpose of this study. Personal interviews were conducted with the help of questionnaire for the purpose of collecting data from the respondents using Likert scale. The research provides insight into the decision making process of young Internet users and their attitude towards Internet advertising. This study will help the organizations in formulating an effective advertising mix.

Online Ads, Online Promotion, Advertisements, Digital Marketing

"USER’S RESPONSE TO ONLINE ADS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.a189-a193, May-2022, Available :http://www.jetir.org/papers/JETIR2205024.pdf

"USER’S RESPONSE TO ONLINE ADS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppa189-a193, May-2022, Available at : http://www.jetir.org/papers/JETIR2205024.pdf