• Gandhali Divekar
• Dr. Pandit Mali

This paper examines problems faced by women entrepreneurs specifically, the marketing problems of women entrepreneurs for women owned Micro and Small enterprises (MSEs). It explores and studies various aspects of marketing problems. Along these lines, an analysis of the relevant literature based on a systematic review of articles were conducted on marketing strategy problems and challenges for women entrepreneurs over the last decade in India. These articles have been taken from the leading Entrepreneurship and Strategic Management journals. Women MSEs face many problems of which business finance, education, family pressure, access to resources, male dominance are widely discussed. From the business skills view point Marketing Function poses important challenge to women entrepreneurs. This paper attempts to structure current research reviews of the various literature to understand the description of the problems in marketing strategy designing documented in the research studies. This paper derives an agenda for future research, thereby extending the knowledge on women entrepreneurs.

women entrepreneurs, marketing problems, strategy

"LITERATURE REVIEW STUDY ON MARKETING PROBLEMS FACED BY WOMEN ENTREPRENEURS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.a272-a277, May-2022, Available :http://www.jetir.org/papers/JETIR2205033.pdf

"LITERATURE REVIEW STUDY ON MARKETING PROBLEMS FACED BY WOMEN ENTREPRENEURS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppa272-a277, May-2022, Available at : http://www.jetir.org/papers/JETIR2205033.pdf