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May-2022
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2205099
Registration ID:
401620
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Title
MARKETING AND BRANDING : A CASE OF UK FASHION INDUSTRY WITH REFERENCE TO ZARA
Authors
Abstract
The current study focuses on the topic, THE ROLE OF SOCIAL MEDIA IN B2B
MARKETING AND BRANDING : A CASE OF UK FASHION INDUSTRY WITH REFERENCE TO ZARA, UK. The study aims to analyse the role of the social media platform as funded by British small and medium fashion houses through their B2B marketing and branding activities. The researcher used the second research method in this study, i
Key Words
Marketing , branding, marketing and branding , uk fashion industry case study, role of social media
Cite This Article
"MARKETING AND BRANDING : A CASE OF UK FASHION INDUSTRY WITH REFERENCE TO ZARA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.a749-a754, May-2022, Available :http://www.jetir.org/papers/JETIR2205099.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"MARKETING AND BRANDING : A CASE OF UK FASHION INDUSTRY WITH REFERENCE TO ZARA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppa749-a754, May-2022, Available at : http://www.jetir.org/papers/JETIR2205099.pdf
Publication Details
Published Paper ID: JETIR2205099
Registration ID: 401620
Published In: Volume 9 | Issue 5 | Year May-2022
Page No: a749-a754
Country: Loni, UTTAR PRADESH, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2205099
Published Paper PDF: https://www.jetir.org/papers/JETIR2205099
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