• Upendra Singh
• Dr.Shefali Mishra

This project related to user’s preference towards the social media. Now a day’s social media plays an important role in our life. Social media helps the individuals to connect with each other with similar interest it also makes our communication easy and fast. This project also describe about how social media plays an important role in each and every individual’s life Social media is a technical platform that facilitates the sharing or exchanging of ideas, knowledge, information, career interests and many kinds of expression via networks and virtual communications. There are many types of application and social networking sites in social media through which the individuals are able to share their expressions, Facebook, Instagram, Twitter, YouTube, WhatsApp, Pinterest, Telegram, Skype, LinkedIn and many more. These all networking sites are widely used in all over the world for sharing ideas and communications. Social media typically features user-generated content and personalized profiles. According to the census 2021, 50.64% of the world’s population means 3.8 billion people are using social media platforms and till 2025 it increase to almost 4.41 billion.

Social Media , SCM ,SCM for Business ,Instagram

"User’s preference towards Social Media platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.b54-b59, May-2022, Available :http://www.jetir.org/papers/JETIR2205109.pdf

"User’s preference towards Social Media platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppb54-b59, May-2022, Available at : http://www.jetir.org/papers/JETIR2205109.pdf