• shubhangi shree

ABSTRACT Now days social Media is one of the successful tool and technique in the field of every type of advertising and it has significant impact on decision making and buying process of consumer. Social media has given rise to the online platform like Facebook, Instagram, you tube and so on and revolution of these platforms has given new way of gaining information on varieties of products and services. These are platforms, where people can easily connect with each other and can share their reviews and experiences on different product and services and these user reviews influences the mind of prospective customers. Social media has given the power to the consumer where content is generated by them only through online conversations so consumers are the one who play an important role in making or breaking the brand. This research is to explore that how user generated information on social media can change buying pattern and decision process of customers.

Keywords:- Social media, Consumer behavior, online platforms, buying process.

"impact of social media on consumer behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.b249-b253, May-2022, Available :http://www.jetir.org/papers/JETIR2205135.pdf

"impact of social media on consumer behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppb249-b253, May-2022, Available at : http://www.jetir.org/papers/JETIR2205135.pdf