• Lakshita singh
• Lucky Bhardwaj
• Dr. Shankar Mukherjee

ABSTRACT The changing environment and technological developments have changed the direction of consumption, business practices and advertising media. The invention of the Internet has taken marketing to a whole new dimension, leading to the emergence of digital marketing. The importance of digitalization and online presence involves businesses in fierce competition to attract customer attention. This research paper focuses on solving the problems posed by Professor Amplification Oy, a manufacturer of high quality amplifiers, guitar pedals and cables in Finland. To provide answers to the survey questions, "How can Mad Professor Amplification Oy implement appropriate digital marketing strategies to enhance stable revenue growth?" Digital marketing for companies during the survey process. Approaches, theoretical material, and information are discussed in the next chapter. The scope of the investigation is limited to the analysis of data collected in-house. Interviews and surveys are the main survey methods chosen to collect supporting information. External views of authors, literature, and other valid sources complement such articles with the research method of choice. The strengths and weaknesses of the company's digital marketing strategy were revealed by analyzing the current situation, but found to be inadequate. The author proposed an action plan to improve the situation. Contains recommendations for optimizing social media channels and using content marketing.

Digital marketing ,social sites ,profitable , email marketing

"Digital marketing strategies to increase profitability ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.b310-b314, May-2022, Available :http://www.jetir.org/papers/JETIR2205144.pdf

"Digital marketing strategies to increase profitability ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppb310-b314, May-2022, Available at : http://www.jetir.org/papers/JETIR2205144.pdf