• Zubiya Rahman
• Ainaan Siddiqua
• Madiha Muddasir
• SYEDA SURRAYYA JABEEN

Understanding clients on-site, earlier than they take a look at out, has constantly been hard as control has been confined to choices primarily based totally on not on time and incomplete facts. Video analytics assist outlets to decorate the consumer purchasing enjoy with the aid of using lowering customer support time. Retail Video Analytics is the discovery, interpretation, and communique of significant styles in facts, from the video content, and making use of one’s styles toward powerful decision-making. Today retail video analytics has long gone past the conventional area of protection and loss prevention with the aid of using presenting outlets with insightful enterprise intelligence consisting of shop visitor’s records and queue facts. Also, outlets use this fact to evaluate in-shop promotional techniques and degree the overall performance of aisle and product placements.

Customer Analytics, MobileNet SSD, Centroid Tracking Algorithm

"Customer Behaviour Analytics Using Centroid Tracking Algorithm ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.b315-b320, May-2022, Available :http://www.jetir.org/papers/JETIR2205145.pdf

"Customer Behaviour Analytics Using Centroid Tracking Algorithm ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppb315-b320, May-2022, Available at : http://www.jetir.org/papers/JETIR2205145.pdf