• Mr. Nandkishor Premchand Singade

In today's world everything is online. The Internet has made our lives easier. Through the internet we can take advantage of many facilities through phone or laptop. We can do many things like online shopping, ticket booking, recharge and bill payment, online transactions, etc. through the internet. Due to this fashion (trade) of the internet, businesses are adopting digital marketing. If you look at the market statistics, about 80% of buyers search online before buying any product or service. And that's why digital marketing is so important for any company or business. Attempts to establish a digital market were made in the 1980's but were not successful. But its name and use began in the late 1990's. Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers,mobile phones and other digital media and platforms to promote products and services.

online payment, Digital Market, Social currency, Focus on online movements

"IMPORTANCE OF DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.c59-c62, May-2022, Available :http://www.jetir.org/papers/JETIR2205217.pdf

"IMPORTANCE OF DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppc59-c62, May-2022, Available at : http://www.jetir.org/papers/JETIR2205217.pdf