• SALIH OHAG OSMAN AHMED
• H.JAYAKARUNYAA

The research study on customer awareness, preference and satisfaction towards edible oil help to grasp the consumer needs & preference. It helps to identify the consumer preference on a certain variant of edible oil and the factors that influencing them to select that particular edible oil. It helps to identify the brand which is preferred by the consumers. The preferences of the consumers on different edible oil brands are analyzed. The aspects that influence the consumers in purchasing a particular brand and it also helps to understand the satisfaction level of consumers on different brands of edible oil and reveal a better view and focus on the satisfaction in edible oil production. The different research tools that have been used are percentage analysis, weighted average method, firedman ranking, and chi square test. The percentage analysis used to identify the percentage of the respondents preference on edible oil, In the present study weighted average ranking is used to analyze the factors that influence the respondents while purchasing edible oil and Friedman test is used to analyze the reason for making use of the particular edible oil and to determine the respondents’ awareness on various types of brands in the market.

Edible oil, Friedman, weighted average

"CUSTOMER AWARENESS, PREFERENCE AND SATISFACTION TOWARDS EDIBLE OIL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.c421-c437, May-2022, Available :http://www.jetir.org/papers/JETIR2205352.pdf

"CUSTOMER AWARENESS, PREFERENCE AND SATISFACTION TOWARDS EDIBLE OIL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppc421-c437, May-2022, Available at : http://www.jetir.org/papers/JETIR2205352.pdf