• G. SUGANTHI PRIYA
• DR.S. MAHADEVI,M.Com.,M.Phil.,Ph.D.,

An organic product is made from materials produced by organic agriculture. Most well known organic products are organic food items, however clothing and personal care items can also be made with organic agriculture. Organic food products are grown under a system of agriculture without the use of harmful chemical fertilizers and pesticides with an environmentally and socially responsible approach. This is a method of farming that works at grass root level preserving the reproductive and regenerative capacity of the soil, good plant nutrition, and sound soil management, produces nutritious food rich in vitality which has resistance to diseases. In this method growing plants take time to grow naturally and always good for health. Most of the country has its own organic products cultivation regulation monitor organic products. There are many benefits involving organic food products. Organic foods contain fewer pesticides. This means that things such as insecticide that is used in most agricultural practices are eliminated. People are concerned with these chemicals that are used to preserve foods are then being consumed by the people who purchase them. The important objective this study is to analyze the consumer preference towards organic products in Tanjore district. The study is confined with both primary and secondary data. In order to study the consumer preference towards organic products in Tanjore district 250 organic product consumers from Tanjore district are randomly selected as samples using convenient sampling method. The collected data were analyzed with the help of various statistical measures such as Percentage, Garrett ranking and Chi-Square Test.

Organic products, Consumers, preference and benefits.

"AN ANALYTICAL STUDY ON CONSUMER PREFERENCE TOWARDS ORGANIC PRODUCTS IN TANJORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.c641-c648, May-2022, Available :http://www.jetir.org/papers/JETIR2205384.pdf

"AN ANALYTICAL STUDY ON CONSUMER PREFERENCE TOWARDS ORGANIC PRODUCTS IN TANJORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppc641-c648, May-2022, Available at : http://www.jetir.org/papers/JETIR2205384.pdf