• RAHUL KUMAR

Internet is changing the way consumers shop and buy goods and services and has rapidly evolved into a global phenomenon. Many companies have started using the internet to cut marketing costs, thereby reducing the price of their products and services to communicate and disseminate information, to sell the products, to take feedback, and also to conduct satisfaction surveys with consumers. Consumers use the internet not only to buy the product online but also to compare prices, product features, and after-sales service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospects of online business.

Consumer Behaviour Towards Online Shopping

"Consumer Behaviour Towards Online Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.c880-c911, May-2022, Available :http://www.jetir.org/papers/JETIR2205416.pdf

"Consumer Behaviour Towards Online Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppc880-c911, May-2022, Available at : http://www.jetir.org/papers/JETIR2205416.pdf