• Mohammad Abdul Khader
• Anuj Bhagel

Purpose: This study aims to identify the factors influencing for purchasing OTT services among young professionals of LPU Students. Design/methodology/approach: One hundred and fifty six responses were collected through Questionnaire. The data collected for this research is both the primary and secondary data . The primary data has been collected in the form of questionnaire. The data which is collected in form of questionnaire is non parametric data. (nominal/categorical) data. Secondary data is collected in forms of research papers used for the literature review. Findings: The study shows that youth preference online streaming applications is increasing at very high rate. So it is expected that online streaming applications will be the major source of entertainment which may result in affect on other platforms like multiplexs,etc If I talk from the future perspective the young upcoming generations will mostly concentrate on online streaming applications rather than getting into television etc. Show the mode of entertainment for them will start with OTT's.

Online Streaming, Youth, Online Subsciption, Netflix, Young Professionals

"Examining the Factors Influencing Purchase Intention of Over the Top (OTT) Services Among Young Professionals", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.d368-d389, May-2022, Available :http://www.jetir.org/papers/JETIR2205467.pdf

"Examining the Factors Influencing Purchase Intention of Over the Top (OTT) Services Among Young Professionals", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppd368-d389, May-2022, Available at : http://www.jetir.org/papers/JETIR2205467.pdf