• shobana.S
• thilothammal.M
• vasantha kumar.A

The article describes about the social media advertising. Social media advertising is a networking communication platform. Social media allow the people to freely interacts with others and also it provides multiple way for the marketers to reaches and engaging the customers. It provides the new platform to interact with the customers. Advertising on social media helps to improving business. Social media gives power to companies on the internet. marketers can use social media as a promotional tool. Social media advertising is big opportunities for the company to promote their products. In this study it focuses on customer attitude and gratification towards social media advertising.

-social media, Advertising, Customer - Marketing

"A STUDY ON CUSTOMER ATTITUDE AND GRATIFICATION TOWARDS SOCIAL MEDIA ADVERTISING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.d603-d605, May-2022, Available :http://www.jetir.org/papers/JETIR2205495.pdf

"A STUDY ON CUSTOMER ATTITUDE AND GRATIFICATION TOWARDS SOCIAL MEDIA ADVERTISING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppd603-d605, May-2022, Available at : http://www.jetir.org/papers/JETIR2205495.pdf