• M. JEEWEETHA
• DR. J. GAYATHIRI

The main purpose of this article is to take a closer look at the price disparity among consumer products with special reference to the pink tax. It examines how consumer products are been sold at different prices based on gender. This disparity in price is also known as the “pink tax”. The pink tax is a form of gender-based pricing where women are typically charged more than men for the same product. It is a form of invisible cost, where women are liable to pay more money than the exact amount for the products designed and marketed specifically for them. Even common products which are used by both gender-like razors, t-shirts, etc been charged high for women whereas cost less for men.

Pink Tax, Price Disparity, Gender-Based pricing.

"AN ANALYSIS OF PRICE DISPARITY AMONG CONSUMER PRODUCTS WITH SPECIAL REFERENCE TO PINK TAX", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.e538-e542, May-2022, Available :http://www.jetir.org/papers/JETIR2205570.pdf

"AN ANALYSIS OF PRICE DISPARITY AMONG CONSUMER PRODUCTS WITH SPECIAL REFERENCE TO PINK TAX", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppe538-e542, May-2022, Available at : http://www.jetir.org/papers/JETIR2205570.pdf