• Bikas Chandra Mandal
• Dr. Soma Sur

The objective of this research was to identify the antecedents of customer satisfaction in online shopping for electronic products. The study was based in Kolkata and the questionnaires were distributed to the online buyers only. Exploratory factor analysis (EFA) using SPSS was done to extract factors. Thirty five independent observed variables are reduced to twenty three, which are grouped in six constructs. The nine scale items of dependent variable were reduced to two variables. It was found through EFA that the antecedents of customer satisfaction in online shopping for electronic products are delivery process, payment system, e-service quality, price experience, return policy and website quality.

Online shopping, customer satisfaction in online shopping, influencing factors, e tailing, antecedents

"ANTECEDENTS OF CUSTOMER SATISFACTION IN ONLINE SHOPPING FOR ELECTRONIC PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.f139-f141, May-2022, Available :http://www.jetir.org/papers/JETIR2205622.pdf

"ANTECEDENTS OF CUSTOMER SATISFACTION IN ONLINE SHOPPING FOR ELECTRONIC PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppf139-f141, May-2022, Available at : http://www.jetir.org/papers/JETIR2205622.pdf