• Dr. Nair Sreeja Sivankutty

The banking system which is considered as one of the most important sector in the development of the economy, apart from their traditional activity of accepting deposits and lending loans has diversified their service in different areas. One of the most useful innovations of the past few decades was the introduction of plastic money that has replaced the traditional concept of cash payment or paper money. It was introduced in 1990’s in India. At that time it was not very popular. The change in income, occupation, marital status, education level etc of people and up gradation of technology has brought relevant changes in consumer preference. Till demonetization in India in the year 2016, 90% of personal consumption expenditure was made with cash. Demonetization changed the usage pattern of plastic money among people. This paper aims to study the demographic and socio economic profile of cardholders and the level of extent of usage of plastic money. The data for the study has been collected by using both primary and secondary method. The study found that the extent of usage of plastic money is moderate by the card holders and it is inferred from the study that the most attracting factor that leads to the usage of plastic money is time saving followed by anytime access. But still there are people who hesitate to use cards due to unawareness of benefits of using cards or due to security reasons. Hence the banking sector and the government should educate the people of these places about the benefits of using cards and also should conduct awareness programs on plastic money.

Plastic Money, Cardholders, Demonetization, Attractiveness, Satisfaction, Convenience

"A Study on Extent of Usage of plastic Money among cardholders in Hyderabad District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.f289-f295, May-2022, Available :http://www.jetir.org/papers/JETIR2205647.pdf

"A Study on Extent of Usage of plastic Money among cardholders in Hyderabad District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppf289-f295, May-2022, Available at : http://www.jetir.org/papers/JETIR2205647.pdf