• A.S. Usha Sree
• Dr.D.Manimegalai

The term “Green Marketing” refers to the marketing of products, services and practices which are eco-friendly and environmentally safe. Green products are biodegradable and have low environmental impacts. These products are typically durable, non-toxic, made up of recycled materials and are minimally packaged. The main focus of this paper is to ensure people to purchase products which have less harmful environmental impacts. The study is conducted by collecting responses from 50 respondents by using a convenience sampling method. The data collected were analysed using percentage analysis, corelation analysis and chi-square test to test the hypothesis. Based on the findings most of the respondents are aware of green marketing. This study suggests that green product’s price and quality must be better than non-green products.

Consumer perception, consumer awareness, purchasing pattern and its impact in green marketing.

"Impact of green marketing in the environment ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.f420-f430, May-2022, Available :http://www.jetir.org/papers/JETIR2205661.pdf

"Impact of green marketing in the environment ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppf420-f430, May-2022, Available at : http://www.jetir.org/papers/JETIR2205661.pdf