• Josni Jose
• Prajitha Prasannan

Nowadays insurance is an inseparable part of the society. Insurance provides a safeguard both for living too long or dying too young, still it’s not used wisely among common people. Thus the present study titled “Insurance As An Investment Avenue - A Study Among General Public in Kerala With Special Reference to Kottayam District” is conducted with the objectives viz., to analyze the attitude of people towards various insurance schemes, to identify the factors affecting the investments in insurance, to identify the main purposes behind the investments in insurance schemes, to find out the benefits of insurance schemes to public, to examine the level of awareness about the insurance schemes of various companies to the public, to know the present satisfactory levels of existing policy holders. The study aims at how effectively the insurance schemes plays as an investment avenue among general public. For the purpose of the study 60 samples were selected as based on judgmental sampling from the insurance investors in the Kottayam District. For collecting the information from the investors a structured questionnaire was used. The study uses both primary and secondary data. To analyze the primary data, statistical tools like Chi-Square test, Coefficient of Correlation, Rank test, and Percentages are used; Graphs are also included.

Investment Avenue, Insurance schemes, Investment decision.

"Insurance as an Investment Avenue- A study among General public in Kerala with special reference to Kottayam district.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.g94-g101, May-2022, Available :http://www.jetir.org/papers/JETIR2205710.pdf

"Insurance as an Investment Avenue- A study among General public in Kerala with special reference to Kottayam district.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppg94-g101, May-2022, Available at : http://www.jetir.org/papers/JETIR2205710.pdf