UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 9 Issue 5
May-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2205717


Registration ID:
402736

Page Number

g159-g164

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Title

“Green Marketing: A way towards Sustainable Development”

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Abstract

ABSTRACT: In modern era of Globalization, it has become more challenging and important for all business organizations to keep our natural environment safe. Today the main challenge before marketers is to think productively about how marketing can fulfil the needs of most of the world’s population for a better standard of living in the midst of sustainable development. Realizing the importance of people’s concern for a healthy environment for living and desiring consumption of environmentally friendly products and services, now a days marketers are trying to capitalize on the same for ensuring sustainable development and for developing their strategies. The Green Marketing concept has been emerged to grasp the new emerging opportunities and to ensure a better standard of living with sustainable development. Now a days marketers are using Green Marketing as a key strategy for sustainable development. The aim of this paper is to explore the role of Green Marketing in sustainable development and also to check various Green Marketing strategies for sustainable development. The study will also examine the challenges and opportunities of Green Marketing.

Key Words

Keywords: Green Marketing, Sustainable Development, Environment, Green Marketing Strategies, Challenges, Opportunities.

Cite This Article

"“Green Marketing: A way towards Sustainable Development”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.g159-g164, May-2022, Available :http://www.jetir.org/papers/JETIR2205717.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“Green Marketing: A way towards Sustainable Development”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppg159-g164, May-2022, Available at : http://www.jetir.org/papers/JETIR2205717.pdf

Publication Details

Published Paper ID: JETIR2205717
Registration ID: 402736
Published In: Volume 9 | Issue 5 | Year May-2022
DOI (Digital Object Identifier):
Page No: g159-g164
Country: Nagpur, Maharashtra, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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