UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 9 Issue 5
May-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2205735


Registration ID:
402682

Page Number

g369-g376

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Title

A study on Consumers buying Attitude towards Branded Edible oil - A case study in Hadoti Region (Rajasthan)

Abstract

Edible oil is very important part of day to day life. The first and the most inevitable ingredient of any dish is the oil in which the food is cooked. Oil not only adds to the flavour of the food but also lays an important foundation of health of everybody who is savoring that dish. Therefore the choice of buying edible oil is dependent on various factors. It can be said that Consumer behavior is not static it keeps on changing over a period. The differences in consumer buying behavior are due to individual factors such as the nature of the consumers, lifestyle and culture, etc. this study is an attempt to understand different buying behavior of edible oil consumers based on these individual differences. An effort is made to study consumer buying attitude towards branded edible oil in Hadoti region (Rajasthan). The study also aims to highlight the differences on the consumer buying attitude towards branded edible oil, to know the consumer awareness among various branded edible oil, to identify the factors that influence the purchase of branded edible oil and to find the usage and consumption pattern of edible oil.

Key Words

Branded Edible oil, Consumer buying attitude, Hadoti Region

Cite This Article

"A study on Consumers buying Attitude towards Branded Edible oil - A case study in Hadoti Region (Rajasthan)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.g369-g376, May-2022, Available :http://www.jetir.org/papers/JETIR2205735.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A study on Consumers buying Attitude towards Branded Edible oil - A case study in Hadoti Region (Rajasthan)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppg369-g376, May-2022, Available at : http://www.jetir.org/papers/JETIR2205735.pdf

Publication Details

Published Paper ID: JETIR2205735
Registration ID: 402682
Published In: Volume 9 | Issue 5 | Year May-2022
DOI (Digital Object Identifier):
Page No: g369-g376
Country: Kota, Rajasthan, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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