• Ameet Ramchandani
• Dr. T. V. G. Sarma

Consumer buying behaviour refers to the end consumer's purchasing decisions. Many factors, characteristics, and qualities influence an individual's identity as well as a consumer's decision-making process, buying habits, purchasing behaviour, brands purchased and merchants visited. Every one of these factors influences a purchase decision. Today in most of the city’s transportation problems such as traffic congestion, parking problem etc. are common issues faced by consumers which ultimately affect on their purchase decision. By recognising and comprehending the transportation aspects that influence their customers, business people can devise a more effective plan that will result in client retention and attraction.

Consumer Behaviour, Retail, Readymade Garments

"‘A COMPARATIVE STUDY ON TRAFFIC AND PARKING ISSUES AFFECTING CONSUMER BEHAVIOUR WITH RESPECT TO READYMADE RETAIL SHOPS OF KOLHAPUR AND SANGLI DISTRICT’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.j90-j100, May-2022, Available :http://www.jetir.org/papers/JETIR2205A15.pdf

"‘A COMPARATIVE STUDY ON TRAFFIC AND PARKING ISSUES AFFECTING CONSUMER BEHAVIOUR WITH RESPECT TO READYMADE RETAIL SHOPS OF KOLHAPUR AND SANGLI DISTRICT’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppj90-j100, May-2022, Available at : http://www.jetir.org/papers/JETIR2205A15.pdf