• Dr. Rajdeep Singh Khanuja

The textile and fashion industry has had significant technological developments and introduction of fast fashion but is currently criticised for being a major contributor to waste and threat to the environment. The rise of the circular economy (CE) - Circular fashion(CF) in particular has promoted more sustainable concepts, including the trending of recycling strategies to add value to the textile and plastic waste. It promotes itself as an environmentally friendly approach to fashion products. This paper presents a systematic literature review (SLR) and aims to understand and study the willingness and perception of the consumers towards CF. The literature review was performed on the basis of articles and individual study of research papers. The review identified how the industry is relying on CF to save the environment from the impacts of fast fashion as consumers are becoming more and more aware about it, and the perception of consumers towards green, recycled and up-cycled clothing. This paper uses primary data as the method of gathering information by the use of questionnaires, and descriptive and inferential analysis is done using Anova. Based on the sample size, the research concluded that people do actively take part in CF activities, demographics are influencing purchase decisions for CF as well but further study will be required in time to come with a bigger sample size.

Circular Economy, Demographics, Upcycling, Reusing, Recycle, Dumping.

"A STUDY OF CONSUMER BEHAVIOUR TOWARDS CIRCULAR FASHION IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.j589-j611, May-2022, Available :http://www.jetir.org/papers/JETIR2205A78.pdf

"A STUDY OF CONSUMER BEHAVIOUR TOWARDS CIRCULAR FASHION IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppj589-j611, May-2022, Available at : http://www.jetir.org/papers/JETIR2205A78.pdf