• Mr. N.Balachandran

This study was conducted in Coimbatore with a broad objective of Customer brand awareness and perception with special reference to two-wheelers in TVS Vehicles for this purpose 150 customers were selected and obtained the various responses based on the questionnaire method. The data was collected and consolidated using Graphic and charts, tables were used for representation to achieve the objective of the study. We understood the awareness level of TVS brand in different factors such as advertisement and awareness level different models in TVS Motors. The influencing factors such as price and mileage and others to choose the vehicle and the level of satisfaction after the purchase of different models, the purpose of purchase. The opinion of the customers towards promotional techniques of the company such as promotional offers and finance facility provided by company the perception of customer towards TVS Motors in overall performance and services by the vehicles.

BRAND AWARENESS AND PERCEPTION OF CUSTOMER TOWARDS TVS MOTORS LTD WITH SPECIAL REFERENCE TO TWO WHEELER WITH REFERENCE TO COIMBATORE CITY

"BRAND AWARENESS AND PERCEPTION OF CUSTOMER TOWARDS TVS MOTORS LTD WITH SPECIAL REFERENCE TO TWO WHEELER WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.k480-k483, May-2022, Available :http://www.jetir.org/papers/JETIR2205B63.pdf

"BRAND AWARENESS AND PERCEPTION OF CUSTOMER TOWARDS TVS MOTORS LTD WITH SPECIAL REFERENCE TO TWO WHEELER WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppk480-k483, May-2022, Available at : http://www.jetir.org/papers/JETIR2205B63.pdf