• INDHU P
• Dr. P. VANITHA
• Mrs. K. MALARKODI

The employees attrition is high nowadays it is one of the serious issue viewed by all the organization to retain their employees for a longer period. By keeping the attrition rate below their target is one of the challengeable issue for employee retention. The main objective of this research is to study the effectiveness of retention strategies in controlling attrition rate and to find various factors that lead to attrition rate. This study may be helpful to give some suggestions to reduce the attrition rate. The limitations of this study are the attrition may happen accordingly by the employees personal reasons or might be respondent bias. A descriptive research is used in this study; the sample size is taken for this study is 159. The questionnaire was collected using a convenience sampling method with the use of primary data. The tools used for this study is Descriptive Statistics and ANOVA (Analysis of Variance). The company should verify their employees’ period basis by using the (KPI) key indicator performance. From this study it identifies the training and development was not provided for all the age groups. By looking after their employees the companies can reach their heights.

Attrition, Retention, Strategies, Employees, Performance

"A STUDY ON THE ROLE OF RETENTION STRATEGIES IN EMPLOYEES ATTRITION IN THE DAIRY INDUSTRIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.k623-k628, May-2022, Available :http://www.jetir.org/papers/JETIR2205B80.pdf

"A STUDY ON THE ROLE OF RETENTION STRATEGIES IN EMPLOYEES ATTRITION IN THE DAIRY INDUSTRIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppk623-k628, May-2022, Available at : http://www.jetir.org/papers/JETIR2205B80.pdf