• Dr. Jitendra Chouhan

ABSTRACT Investing money has become a very complex task because of huge number of savings and investment companies and products offered by them. Investing is an important aspect of an individual’s life. Although majority of India’s population is the youth, there is a lack of awareness regarding investment avenues and its importance. In March 2020, India was hit by the COVID-19 pandemic. It had an impact across the globe and every sector was affected due to the same. Some of the financially aware investors have also grabbed this opportunity of the dip in the market and invested during the pandemic. This Research Study is proposed to know the Investment Preference, Investment awareness and Saving Patterns of Investors of Smart City after COVID-19 Indore Madhya Pradesh. Using the data collected from Around 200 Investors were directly interviewed using questionnaire and the result of the study is showing valuable work has been done. For this, a research was undertaken to find out the demographic variables, awareness & preferences of mutual funds, and shares have a significant impact on investor preferences. The awareness level of mutual funds and the stock market are the major variables contributing to Investors preference. Investors personal characteristics like knowledge, confidence, ability, responsibility, and belief negatively influence investor preferences. This study adds to the existing literature by analyzing investment awareness and saving patterns during the COVID-19. Examining the determinants of investors preferences is necessary to maintain a positive trend.

Keywords: - Investment Preference, Investment awareness, Saving Patterns, Investors, Covid -19, Smart City, Indore

"Impact of COVID-19 On Investment Preferences, Investment Awareness and Saving Patterns of Investors of Smart City (With Special reference to Indore Madhya Pradesh) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.k720-k728, May-2022, Available :http://www.jetir.org/papers/JETIR2205B93.pdf

"Impact of COVID-19 On Investment Preferences, Investment Awareness and Saving Patterns of Investors of Smart City (With Special reference to Indore Madhya Pradesh) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppk720-k728, May-2022, Available at : http://www.jetir.org/papers/JETIR2205B93.pdf